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3F + M
FIND → FRAME → FORM → MOVE
If Ideas, made valuable. is the outcome, 3F + M is how we get there.
FIND
Find what matters. We look at market, customer, competition, company and opportunity to separate the real signal from the noise.
FRAME
Frame the right problem. We turn the opportunity into a strategic frame: audience, proposition, positioning and direction.
FORM
Give the idea a form. We turn strategy into a brand, offer, experience or concept people can see, understand and experience.
MOVE
Move value into action. We take it to market, activate the right channels and partners, measure the response and evolve it through learning.
Not every project needs all four stages.
3F + M is also our shared language for defining project scope.
Strategy defines the channels.
Channels do not define the strategy. Before choosing execution, we clarify what problem we are actually solving.